Email Marketing & Automation

Email Marketing & Automation is a powerful digital marketing strategy for building customer relationships, increasing engagement, and driving conversions. This course covers email campaign creation, audience segmentation, lead nurturing, automation workflows, personalized email marketing, A/B testing, email copywriting, landing page integration, performance tracking, and analytics. Through hands-on projects and real-world examples, you'll learn how to create effective email marketing campaigns that improve customer retention, generate quality leads, boost sales, and maximize return on investment (ROI).