Pay-Per-Click (PPC) Advertising

Pay-Per-Click (PPC) Advertising is a digital marketing strategy that helps businesses drive targeted traffic through paid online advertisements. This course covers PPC fundamentals, Google Ads, keyword research, campaign setup, bidding strategies, ad copy creation, audience targeting, landing page optimization, conversion tracking, remarketing, and performance analysis. Through hands-on projects and real-world campaigns, you'll learn how to create high-performing PPC campaigns that increase website traffic, generate quality leads, maximize conversions, and improve return on investment (ROI).