Social Media Marketing (SMM)

Social Media Marketing (SMM) is the practice of promoting brands, products, and services through popular social media platforms such as Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and Pinterest. This course covers social media strategy, content creation, audience targeting, paid advertising, campaign management, influencer marketing, community engagement, analytics, and performance optimization. Through hands-on projects and real-world campaigns, you'll learn how to build brand awareness, increase audience engagement, generate quality leads, and drive business growth using effective social media marketing techniques.