Web Analytics and Performance Measurement

Web Analytics and Performance Measurement help businesses understand website performance, user behavior, and marketing effectiveness through data-driven insights. This course covers Google Analytics, Google Tag Manager, key performance indicators (KPIs), traffic analysis, conversion tracking, user engagement metrics, event tracking, campaign performance, dashboards, and reporting. Through practical examples and real-world scenarios, you'll learn how to measure website success, identify growth opportunities, optimize user experience, and make informed business decisions using web analytics tools.